Latest research shows that a combination of offline advertising and web site marketing leads to greater sales.
Research by iProspect and Jupiter reveals that it takes more than just a print ad campaign or even a television blitz to reach today's customers, in a most efficient way. Often a mix of offline ads and online marketing is required. Some advertisers are already aware of the power of television advertising to drive online traffic, which could lead to greater sale, but few realize the potential of the print advertising combined with online marketing which has greater impact.
iProspect and Jupiter Research also shows that 67% of online traffic is driven by the offline channels, 30% of that comes from print media, most importantly 30% of buyers who opened their valet and bought online came from the print media. This means combining print advertising in news papers and magazines with web site marketing not only results in greater sales in the shot run also drives traffic to the web site that could lead to future business.
Your ad should include keywords also
Print media is usually discarded soon after it is read, but if readers are directed to your company web site for more information or extra savings they can bookmark the web site for future reference. For better results in addition to the url of the web site, your company name, the names of the product and services you sell plus zip code of the area your company is located have to be included in your printed advertising and Webster's keywords to help the potential customers in your area find your site on the internet.
Because of limited space printed ads only show an overview of one or two products or or services you sell but an online site can provide far more information about your company, everything that you sell, items on sale, future sales and customer service. .Your local advertising arouses interest but your online site shows why potential customers should buy from you.
Target a local area
Regardless of what type of Business you have your company will benefit from having an internet web site. You should also keep in mind that you can also target areas outside where your business is located. For example, if you're a florist and you ship anywhere, you can target local areas competitors ignore.
Offline advertising will always be important, but you shouldn't make the mistake of underestimating what the online local advertising can do for your business.
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